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• Saturday, October 29th, 2011

Seconds, minutes and hours… men have been trying to measure them for thousands of years. All of the great civilizations of the ancient world produced systems and devices to keep track of time. In fact, the segagesimal system, the one we use today, was developed by the Ancient Egyptians over four thousand years ago. The Egyptians were obsessed with time, mostly for religious reasons, and they developed some of the most elaborate and ingenious ways of measuring it the world has ever seen.

Early Egyptian timekeepers split the day into two 12-hour segments and used giant obelisks to mark the movement from the sun. They also created a device called a clepsydrae, or water clock, which were extremely popular with the Greeks and later with the Romans. But their very first contribution to horology was the shadow clock, later called the sundial. Archeologists have uncovered shadow clocks that date back to 3500 BC. They are the oldest known timekeeping devices.

But the Egyptians were not the only people who tried to measure time. The ancient Chinese most likely created the candle clock, which was used in Japan, Iraq and even in England. Incense clocks were wildly popular in the Far East, and Europeans admired the hourglass. As you might imagine, all of these ancient devices had their limitations. Most could only be used during the day or could only track time for short periods. Then the mechanical clock was invented in Europe in the early fourteenth century.

Mechanical clocks created a new industry in Europe and encouraged innovation and competition. Spring-powered clocks and pocket watches were the inevitable result, as was the pendulum clock, which arrived in the 18th century. Easily the most important of these devices was the pocket watch. It was accurate, durable, and most importantly, portable. Demand for pocket watches was so great that it became the top export of several European countries.

The First World War had a profound effect on timekeeping. Before the Great War, only men of means carried pocket watches, and when they carried them into the trenches, they were often lost or broken. They had to switch to wristwatches, which were typically less expensive to manufacture. By the time the war was over, most men could afford to wear a watch. It was no longer a luxury item.

Where are we now?

Most watch historians agree that digital technologies have had a deleterious effect on the industry. Yes, they increased sales for the spell. But they also lowered standards across the board and encouraged less innovation and experimentation. Fortunately, a new breed of watchmaker with a firm grasp of the past and an eye toward the future has stepped in. One of the most promising new watch companies to join the fray is Android.

Who are they?

Android was founded in 1991 by a maverick designer whose ideas could only be described as wild. Wing Liang didn’t want to compete with the big boys, most of whom had been making watches for over a century. That is generally how visionaries think. They do not concern themselves with dollars and cents. They have an idea of how a thing should be and they concentrate solely on that. For Wing Liang, his thing was watches, and he wanted them to be sleeker, sharper and more modern than they were in the past. The designs of his day were boring and staid. They hadn’t changed in decades. Perhaps he just wanted to shake things up?

All “Android Watches defy convention when it comes design. They are like nothing we have every seen before, and intentionally so. Inspired by science fiction and modern art, Wing Liang creates watches that are well ahead time (pun intended! ). Let us take a moment to discuss their signature timepiece.

Android Alien

Why do people wear watches? It might have been a silly question a decade ago, but not today. Most Americans own at least one portable device with time-keeping features, typically a cell phone or a laptop. So, why do we need them? The obvious answer is that most of us don’t. Well, not to tell time anyway. Why then are watch sales on the rise? Because people don’t buy them just to tell time. They buy them because they like the way they look. These people like what these accessories say about them. In other words, the modern watch must make a statement, and nobody does that better than Android!

The Alien has been the company’s most popular watch since it was introduced. Its twin watch dials and polished silver case really do resemble the impassive face of an extraterrestrial. The timepiece is powered by Japanese quartz movement, which is accurate and durable. Both dials are protected by mineral crystal watch covers and the case and the bracelet are polished stainless steel. It is one of the world’s most striking watches and a certified conversation item. Android offers a full line of inimitable timepieces online and at select stores.
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