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People gravitate to experts, and it does not matter what market or area you talk about. What we are getting at here is that you really should think about making a product in which you interview some expert. However, in order to make your interview a success, there are certain points that you need to keep in mind, some of which we will be discussing in the article below.
This may sound a bit obvious, but remember that your interview is just a normal conversation like you would have with almost anyone else. There are times when the interviewee is more nervous than you!
This is just a talk you will be having, and of course you will be asking questions and learning new things as well. When you become too formal with your interview, it all seems unnatural and artificial, which is not good. Strive to make it all an enjoyable afternoon or evening, and chances are it will be in the afternoon.
There are thousands of cheap products out there with little to no value to offer; make sure yours is not one of them. The clear and the obvious goal behind interviewing an expert is to draw the most valuable advice that you can so that you add more value to the information product you’re creating out of this knowledge that you’re able to gather. The only one thing driving you should be to pick the brains clean of the expert, and you can ask follow-up questions and ask for clarification, etc.
Another cool idea is to make it a webinar, and that way you can get audience interaction. So, whether or not you do the webinar depends on several factors, and we offer this great suggestion because it is a solid idea. Never overlook any chance you can find to improve your offer, so just think about all that is going on with the webinar. The usual trade-off with the expert is more exposure, and not all of them will have a product to promote. The idea of using expert interviews for an information product has been around for a very long time and can be extremely effective. If you simply continue using this method, then in time you will have an entire stable of products, and that will lead to backend offers and so much more. We urge you to think about two things: product creation plus using the expert interview method to make your own product.
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