It hardly has to be mentioned that you simply succeed or fail in your promoting by the number of trust you generate among your audience in your brand. a slight chink within the trust might tell adversely on your name as an honest businessman and your sales will begin falling immediately.
Another reason for a fall in your reputation could also be the smear campaign launched by your competitors against you. they may tarnish your name and your business without any valid reason or fault on your half.
This kind of injustice could be a common phenomenon in the web promoting. Your competitor writes only 1 article against you and submits it to many directories.
Alternately, your adversary sponsors AdWords ads against your site on the first page of some widespread search engine. The ad could also be somewhat like this: take care Of This Fraud (keyword). this is sufficient to annul years of toil place in by you to bring your business to its present level.
Taking steps to take care of and additional boost your name as an honest businessman in such circumstances is called online reputation management.
One way to influence your competitor is to request him politely to remove the offending comments and then threaten him with legal action if he still persists. If this tactic also fails, it would be higher to fight him out at his own ground, that is, by playing the SEO game with him.
You can attempt to push the page/site with offensive comments to the second results page of search engine, for example, Google. this could be achieved through several steps;
1. Push other web sites that have lower rank than your competitor’s site on top of it on the Google analysis page. Assuming the positioning with the negative comments against you ranks fourth on Google page, you must try and boost the rank of the sites below it to supersede it to a higher rank.
You can do thus by applying SEO techniques. You can, as an example, add favorable comments on this website. Book mark it in as many social media sites such as Technocrati, Digg, Delicious etc as doable. you may even write positive reviews concerning it on the house
page of your web site by putting links at appropriate places.
2. raise someone you know who commands authority for his site to write a decent review for your site and publish constant on your home page saying: What others are saying concerning us.
3. produce new content and syndicate it through articles, blogs, newsletters, etc for seoing your own website. you’ll additionally submit the content for syndication through RSS feeds. during this approach you’ll indirectly persuade the audience to ignore the comments against your website.
4. create new sub-domains or sister domains of your web site. Google usually considers the sub-domains as completely different sites, however they command a similar authority as the primary domain. Post ideally new content on the sub-domain web site. you would like not fill it with hundreds of pages. just 10-12 pages should suffice.
Reputation management primarily involves delivering (sometimes over-delivering) what you promise in terms of quality and quantity. Once this trust is constructed up, it is difficult for your adversaries to shake it.
