3G is Changing the Way We Flirt

From revolutionising the dating game to bringing people closer together and spawning new street trends, 3G is changing the way we think, behave and communicate. Generation HERE is the first publication to investigate the impact of 3G on peoples’ everyday lives to reveal a whole new world of social and cultural interaction.

3G is changing the way we flirt: thanks to photographs, video and GPS, the new generation of handsets have become social and romantic catalysts. Far from breeding a generation of text-obsessed loners, in Japan, for example, girls take photos of themselves with the object of their desire and use it as a calling card. In Australia, singles scan bars for other Bluetooth users, then and arrange to meet them for a first date there and then.

3G is creating a new type of entrepreneur: 3G handsets and devices lead the pack when it comes to business technology. Not only does 3G enable users to do business anywhere, anytime, but the new generation of mobiles have become powerful status symbols of identity and success.

3G is encouraging people to express themselves: The report shows that video calls give people the freedom to be whoever they want in front of the camera to an audience of anything from one to many. A new set of behaviours have emerged from the “No Show” who refuses to accept calls to the “Leading Wo/Man” who loves to perform for the camera.

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