mobilePeople, leading company for local mobile search and advertising solutions for directory publishers, announced their new product “liquid MAPs” that can be used directly from your handset. liquid MAPs is built using Scaleable Vector Graphics (SVG) embedded in a Java environment. With the use of Java, which are used in most of handsets nowadays, mobilePeople tries to reach more mass market. This is one of the answer for announcement of Android, which accommodates native environment for own Google Maps.

liquid MAPs are constructed directly within the handset with only meta-information (geometric descriptions) being sent to the handset it results in 10 times less data traffic each time the map application is used. This is especially beneficial for those users who do not have a flat rate billing for mobile data. Panning and zooming with liquid MAPs is also 10 times faster than with Yahoo’s and Google’s tiled raster maps.

Jens Andersen, CEO and co-founder of mobilePeople commented: “Our SVG based mobile map solution is the most innovative mobile map technology for the mass market available today. The recent launch with Truvo in the Netherlands (formally World Directories) and further launches soon to be announced clearly mark a trend towards SVG maps.”

Source: webitpr

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 Print Posted by Amir Karimuddin on November 15th, 2007