As the mobile market grows heavily, IT giant Microsoft, tries to catch the train by offering advertising optimize for mobile screen. People will be able to see mini banner ads optimized for their browser type and screen size on their mobile devices when they visit the MSN Mobile portal, which works on any mobile phone, said Phil Holden, director for online services for Microsoft.

MSN Mobile will also now enable users to buy movie tickets over the phone with a credit card and download background images and ringtones. The initial advertisers are Bank of America, Paramount Pictures, and Jaguar.

Source: cnet

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 Print Posted by Amir Karimuddin on December 10th, 2007