Japan-Swedish manufacturer, Sony Ericsson, which is now rank in number 4 of mobile producer, reported to sell 100 million handsets in 2007. Translated into percentage, now Sony Ericsson holds 9% of market share and plan to take the US market from Motorola. One big contribution made by its Walkman series. Among 145 million music phone sold last year, 57 million were Walkman phones.

But I must say that the strike back to US market tends to be tendentious. US market is known as conservative market. That’s why Motorola falls from their second position in market share. Since Sony Ericsson model is quite trendy, of course Asian model is always trendy, I don’t think it matches the American taste. Seems like Sony Ericsson will launch the special product for US product only, just to compete with Motorola line up.

Source: Information Week

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 Print Posted by Amir Karimuddin on January 18th, 2008