Sony Ericsson’s new but old PlayNow feature is being completed. Deals with 10 major record labels were announced, adding over five million new, and mostly DRM-free, tracks to the PlayNow arena catalog. Sony Ericsson makes deals with 10 major record labels — including Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5 Music, Bonnier Amigo, and VidZone.

In addition to broadening the music offering to end-users, Sony Ericsson is also adding 250 new mobile games through deals with existing partners. Also launched were new website URLs for the PlayNow arena and PlayNow Uncut (formally M-Buzz), a music promotional space for new and developing artists.

Source: Official Site

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 Print Posted by Amir Karimuddin on January 31st, 2008