Do you know who is the best-selling car maker in USA and the world nowadays? Toyota and Honda. Exactly! Now, what about cell phone? Is it japanese company again? Sorry, not exactly! The Economist had made a nice analysis on this.

Based on that analyze, there are four reasons to burst up (you can read it by yourself). But here, I could argue that this failure is mainly not because japanese are not be able to make a good cell phone anyway. Indeed, they did. Biggest yet faded problem here is the problem of positioning.

Check this positioning example quickly (though I’m not Al Ries or Jack Trout);

Xerox is a well known vendor for copier machine, but suddenly they make a laptop for public consumer. Would you like to buy that thing? Your answer is probably, “why not?”. Now, next question will be, “how many people out there will have the same answer like you?” ugggh …

Back in this case; Panasonic, Kyocera, and others are pretty good at what their do right now, so why still make a cell phone with their own brand name? Why not change it and decide to focus in such a niche market.

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 Print Posted by Wim Permana on March 10th, 2008