Didier Drogba as a Samsung Endorser
Can I scored this duty for Samsung?
Probably this issue is not so big for Asian people but not for Samsung and especially its mobile division and 680.000.000 African. You must be a bla-bla-bla if you don’t know a man called Drogba there.
Samsung Mobile will be endorsed by Drogba for one year work period started from this year. Within this agreement, Drogba will become what David Beckham to Motorola. Yeah, doing TV campaign, make public appearances to promote Samsung’s products and corporate activities.
Unfortunately, the amount of money Drogba’s get is not being announced yet. However, I can assume that Samsung will pay this #11 player with a good price since that’s what they did with Drogba’s club; Chelsea FC. Three years ago, April 25, 2005, the second largest mobile phone vendor had given £50 million for Chelsea which also to be the biggest contract in term of money in English club for only five years agreement.
For now and then, Samsung is seriously want to be the biggest vendor through this deal. Choosing Drogba as an endorser is a nice decision since it could make Samsung brand gaining more respect in continent like Africa. The place where its people love football very much.
3GWeek will watch what happen next on this since David Beckham couldn’t save Motorola. Even in Asia where his fans is like a ant to sugar.
For Drogba, he is not going to rescue but to rise and increase Samsung Mobile brand awareness through Africa and Asia too. Anyway, do you know who is Asian player which is globally accepted besides him? Ji Sung Park! Yeah, why not him? I don’t know.
Image courtesy of Chelsea FC
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Print Posted by Wim Permana on April 9th, 2008
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