Todays, Nokia announced their brand new marketing strategy in USA that involved an academic award nominee, Spike Lee. Here, Nokia will assign Lee as a director to arrange, edit, and present Nokia’s users cellphone-made material (text, music, video or images) into a single movie.

If you don’t get what I mean, just imagine YouTube. In YouTube, people can upload their videos freely, uncensored and without editing process. But here, in this Nokia’s marketing campaign, those users videos (and other materials) which they should make it by their cellphone will be combined into one single film created by Spike Lee.

N95 8 GB is a perfect weapon for this competition.

For more complete information about this. Here I give you a nice excerpt from Digital Silence website:

“The future of filmmaking is changing and mobile-generated art is fast becoming the next medium for film. In five years, I believe we will be watching films in movie theaters that have been shot on a mobile phone,” said Spike Lee, director for Nokia Productions. “Today, with state-of-the-art multimedia devices like what Nokia has to offer, you are seeing first hand the democratization of film. Aspiring filmmakers no longer have to go to film school to make great work. With a simple mobile phone, almost anyone can now become a filmmaker.”

The program will evolve around a central theme of humanity, specifically the way music tells the story of humanity. The film will consist of three acts each of which will include an “assignment” for participants which Spike Lee will announce throughout the program. To participate in Nokia Productions, consumers can submit their original content consisting of any combination of text, music, video or images during certain time periods between now through August 21 at www.nokiaproductions.com .

Each act of the production will last for four weeks. Spike Lee will direct the collaboration digitally from the Web site, guiding and critiquing creative submissions throughout the production. There will also be online assistant directors that will personally help participants revise their entries and then repost for consideration. After each act closes, Nokia will choose the “Top 25″ submissions, and visitors will vote for their favorite submission creating the “Top 10″ from which Spike Lee will then choose the winning submission from each act to be integrated into the final film. Five randomly selected contestants from each act will win a Nokia N95 and the opportunity to travel to the film’s premier in Los Angeles and meet director Spike Lee.

If you want to know what Spike Lee’s opinion on this event, please check this interview by RCR News. From this interview, we would know that Spike Lee is very optimist on this Nokia’s campaign. No doubt about that since most of everything nowadays are turning to digital.

Conclusion:

The future of mobile phone perhaps, at least for Nokia, lies on what could people do with their cellphone beside its basic function such as phone and text messaging.

Source: Digital Silence and RCR News

Image courtesy of TechShout

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 Print Posted by Wim Permana on May 3rd, 2008