LG to invest for East Africa market
We rarely inform you about African market. Not because there is no exciting news out there, but of course there are lot of other information in other continents that keep us busy. At last, we are able to grab information about African mobile market. This time is about Korean giant LG that want to invest a huge amount-US$ 50 million-to gain share of premium mobile market in East Africa region.
The LG Nairobi Liaison Office General Manager Byung Su Lee said the money will be used to import the company’s range of premium mobile handsets, create awareness through marketing the handsets and carry out a market research for the products within the region.
“As you know, the Eastern Africa region is one of the emerging mobile phone markets and LG has started to give a very big focus to the region,” Lee told a news conference in Nairobi. He said the company has earmarked two million dollars for marketing its handsets and products in Kenya, Uganda, Tanzania, Burundi and Rwanda. Lee said the company has projected to increase its sales in these markets from over 500,000 handsets sold last year to one million by 2009.
The first premium phone to hit the region is LG KF-510 for Kenyan market.
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