Asia-Pacific leads mobile marketing, advertising
The Asia-Pacific region leads mobile marketing and advertising, according to a report. The ABI Research report predicts that nearly $7.7 billion (and more than $16 billion globally) spent there in 2011.
Why has mobile marketing and advertising been more widely adopted in some Asian countries than elsewhere? Particularly in the most broadband-enabled countries — Japan and South Korea — SMS text messaging, the downloading of ad-supported games and applications, and the mobile web were adopted widely and quickly by consumers. People understood how to use these services and rapidly built them into their lifestyles. Add a cultural predisposition to becoming a fan of the latest popular trends, and you have a consumer receptive to mobile marketing.
[via Cellular News]
The above picture is just as a supporting image for the article. Yes,...
May 23rd, 2009 at 9:20 pm
good news! rock on asia~