3G operators scrabble for killer apps

Mobile operators around the globe are busy rolling out 3G services and upgrades, dreaming of a day when users casually make video calls and download movies, allowing companies to reap several times more revenue per phone.

But that rosy future remains elusive. Despite the billions of dollars spent on new networks and marketing, operators are still struggling to find the new features customers cannot live without that will finally make 3G pay.

“I’ve got a 3G phone but I don’t use ‘3G features’,” said Kang Hatan, a research fellow in a lab in Seoul. “Video calls are too expensive and it’s hard to find time to watch mobile TV.” [Source]

Comment:

It’s better for 3G operators to create many creative contents and applications rather than relying on the standard and exspensive feature like video call and mobile TV.