Google purchases mobile social networking company

Following the rumors about the Google Phone or GPhone, Google is sending a clear message to the market: the Internet giant company is really really serious about the mobile ad market.

Google’s latest acquisition is Zingku, which implemented technology that allows mobile phone users to send photos, friend invites, and conduct polls through a universal platform. Zingku, a tech start-up working on social networking for mobile phones.

“From an end user’s perspective, if Google were to combine Zingku’s mobile flyer functionality and its mobile social networking with applications like Gmail and technology Google acquired from Dodgeball, the company might be able to put together an application that would allow it to deliver a seamless content sharing platform that just happened to be paid for by mobile ads,” wrote Stephen Wellman of Information Week’s blog.