Singapore’s Singtel for mobile advertising
The Singapore’s largest operator, Singtel, unveiled the plan on entering mobile and internet advertising business and to lead it within next 5 years. The new strategy will involve delivering an end-to-end advertising solution across four key areas – inventory creation and control of customer information, media planning, advertisement delivery and advertising campaign performance tracking. The mobile and Internet advertising industry in Singapore is estimated to be worth more than $200 million by 2012.
Source: adoi magazine
January 16th, 2008 at 6:12 pm
To be successful over the long term, operators need to focus on the unique elements that only they can provide — such as location, presence, user profiles and platforms for applications