TAG Heuer for mobile phone
Seems like creating phone is also a trend. After Prada and Levi’s, now Swiss watchmaker, TAG Heuer intended to create its own mobile phone, joined with Modelabs. “The launch of the first TAG Heuer mobile telephone is foreseen for the second half of 2008,” the companies said in a joint statement.
Christophe Babin, TAG CEO said, “The success of this line, already market leader in luxury eyewear, confirmed for us the potential of TAG Heuer as a brand for contemporary, technological and timeless products…such as luxury mobile phones”.
Source: Just AMP, Engadget Mobile
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