3GWeek - Asia’s Mobile News

Call me “The PRADA Phone series L852i”

Sorry, we are late for this issue. But never mind, we will cover this Prada’s DoCoMo version specially for you. As a beginning, let see this LG’s famous brand complete specification first:

Features

1. 3.0″ WQVGA (240 x 400) Full Touch Screen
2. FOMA® HIGH SPEED 7.2 Mbps
3. WORLD WING® (3G)
4. Full Browser & i-mode Browser
5. Music&Video Channel, ChakuUta Full®
6. Deco-mail pictograms (Deco-me emoji),
7. Deco-mail, i-channel™

Specifications

1. W-CDMA (2.1 GHz/800 MHz)
2. HSDPA 7.2 Mbps
3. Size : 101 x 54 x 12.7 mm
4. Weight : 92 gr
5. 2 MP CMOS Camera / LED Flash / 2x Digital Zoom
6. External Memory Slot (micro SD™, up to 2 Gb)

Hmmm, so what’s interesting up there? You probably said, “everything.” Well, so do I. Imagining LG-Prada is just like having Hercules work together with Xena to build a weapon which fit for both of them. So there you are. A phone where LG put their innovation in technology together with Prada’s genuine craftsmanship on design, detail and marketing. Beautiful yet powerful.

Reason of the delay

There are two main factors that causing this Prada’s lateness in Japan. First, technical factor. Japan uses a proprietary 2G standard (which Prada’s 2G version isn’t technically comes with) so 3G support is essential if an international handset is to be launched here. Second is because the Japanese’ customers itself which have been known as “sophisticated” one. So, blame yourself Japanese. Your characteristic make this South Korean giant need more time to fulfilled your ambition for such a high-end gizmo.

Price

Having launched in May 8, 2008 at the prestigious place called Prada Store (Epicenter) in 5-2-6 Minami-Aoyama, Minato-ku, Tokyo, everybody should know that this gizmo isn’t intended for such mass market. Though LG itself said that the 2G version of Prada had been sold for 800.000 units since January 2007 through out the world. Well that’s a lot of number for gizmo like Prada.

Place where LG and Prada launch their L852i.

For Prada’s lover, get ready to spend some ¥85,000 (US$815) to pick one. Still doubt about this exclusive gadget? I suggest you to fly around India and watch the less-than $700 Moto RAZR2 gold edition.

Source: PC World, Wireless Watch, and Mobile Burn

Image courtesy of Prada Phone | Design Scene